With Nourie at the helm since 2001, we know what it takes to piece together award-winning crews for our clients...
Meet Your Team

JIM JOHNSON
Vice Chairman & Chief Branding Officer

As Vice Chairman of Nourie Group, Jim is 100% involved in all client programs. He was former partner in Nourie Johnson Communications which was acquired in 2011. When Nourie Group was formed in 2014, Jim teamed up with the firm as acting vice chairman, advising B2B companies in transition. His career spans 35 years from strategic planning to advertising and branding. He founded and served as CEO of Enterprise IG, a global branding and advertising agency owned by the WPP Group (NYSE: WPP). During his 12-year tenure as CEO, he directed the growth of the company from a single office with 20 employees in New York City, to a global firm with 28 offices in 22 countries with a staff of over 800. Jim retired from the company in 2006. While spearheading the firm’s growth, Jim also was a hands-on program manager for major clients undergoing complex brand development programs. These involvements encompassed both business-to-business and consumer clients in the Americas, Europe and Asia, such as Bank of America, MBNA, and Nationsbank, Venezuelan PDVAS, Mobil, Exxon, and Chevron, Nissan, Ford and GM, AT&T, Nortel and Qwest, Intel, National Semiconductor and Motorola, Blue Cross/Blue Shield, NYU Medical Center and Mount Sinai Hospital, Harley Davidson, Caterpillar, United Airlines, Hertz, and Intercontinental Hotels. Jim’s experience, forward thinking and pioneering reputation, has made him a sought-after speaker. Some examples include numerous engagements throughout the world for The Conference Board, Design Management Institute, Georgetown University, New Zealand Trade Development Board, PDVSA (Venezuela’s OPEC oil company), Business Development Council, Cargill Corporation, AT&T, Ford and Intercontinental Hotels. For eleven years prior to Jim’s involvement with Enterprise IG, he held Managing Director roles with Lippincott & Margulies and Siegel & Gale, two leading global brand consultancies, and in addition in the late 1980’s, he started a brand consulting office in New York for the LA based Chiat/Day advertising agency.

Jim holds an MBA and BS and MS degrees in Engineering from NYU. In the early years of his career, before finding his calling and passion for advertising and branding, Jim was a rocket scientist for the US Defense Department and later a strategic planner for Eastern Airlines as well as Warner Communications

 
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PHIL NOURIE
CEO & Head of Growth Strategies

With 20 years’ experience in building B2B companies via a deep knowledge in marketing communications, from start-ups to middle market firms, Phil has built a strong reputation as a valued partner for senior executives across multiple industries. He offers the combination of corporate, investor relations knowledge, and strategic counsel that many companies need today in order to seize opportunities and compete aggressively in a fast-moving business environment. As an entrepreneur himself, having built and sold two previous firms in New York, Phil is particularly skilled at navigating corporate relationships between founders, partners, board members, investors and other key stakeholders. Outside of his daily duties, Phil currently serves on the Board of Trustees of the Greater Bridgeport Youth Orchestras. He is an active member of the Union League. Previously, he was a board member of PASE and an advisory board member of the Ed Snider Youth Hockey Foundation for which his firm rebranded the nonprofit organization.

Phil is a graduate of Lebanon Valley College where he is a member of the College President’s Leadership Council. He completed a post-graduate internship at Columbia University with a concentration in Sports Information.

 
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KELLY LAFERRIERE
Sports & Media, Non-Profits / Marketing

Kelly brings to Nourie Group a deep expertise in sports, media and entertainment, having spent over 20 years building brands and revitalizing businesses for improved revenues and growth at the world's largest sports entertainment company, ESPN, and theme park giant, Six Flags. Before embarking on entrepreneurial endeavors, Kelly spent over 10 years at ESPN and ABC Sports, starting as an intern at Good Morning America and rising to the ranks of Vice President, Programming and Acquisitions at ESPN. Her focus included contract negotiations, rights exploitation, marketing and relationship management. As a member of ESPN's Programming and Production Senior Management team, she helped guide over 400 full time employees and maximize revenue-generating opportunities across the integrated platforms of The Walt Disney Company. Kelly partnered closely with the professional sports leagues such as the NFL, NBA, NASCAR, NHL, PGA TOUR, USGA, LPGA, PGA of America, and America’s Cup to execute contractual agreements and ultimately extend and build the ESPN brand.

Kelly is a graduate of Georgetown University and Noble and Greenough School.

 
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MELISSA DEMAIO
Client Services Manager

As a client services manager at Nourie Group, Melissa combines her marketing and sales experience with her people skills to help maintain client satisfaction by acting as a client concierge. She helps to keep lines of communication open by assisting and following up with clients’ various needs and requests. Melissa has had her Real Estate license in Connecticut for over 10 years and brings her personal customer care and savvy for making connections to the Nourie Group team.

Melissa is a graduate of Eastern Connecticut State University.

 
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MEIR CALDERON
Private Equity / Brand Positioning

Meir Calderon brings to Nourie Group a unique combination of business leadership experience. His specialty is in organizational management, brand strategy, integrated communications planning, and market research. Previously, Meir held senior management positions with several global agency networks including WPP, EURO RCSG, TBWA Worldwide, and Cossette Communications. During this time, he worked across multiple marketing and communications disciplines for some of the world's most recognizable brands – Cannondale, GSK, Hilton/Embassy Suites, Intel, International Paper, Jaguar, JD Power & Associates, Kaplan PMBR, Mars, McGraw- Hill, Moët-Hennessy, New Balance, Pfizer, Schwinn, Siemens, Standard & Poor’s, Unilever, US Coast Guard and Volvo.

Meir earned his MBA in Marketing and Management from Columbia Business School.

 
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Meredith McGrath
Business Development Director & IT and Healthcare Strategist

With 20 years experience, Meredith brings proven performance in relationship management, business development, and process management in rapidly changing environments such as healthcare, the public sector and technology. She has worked in major corporations and non-profits such as The Children’s Hospital of Philadelphia, The Rothman Institute, SAP, and Attain LLC. With respect to Nourie Group, Meredith works with our regional B2B clients to ensure their marketing/brand communication efforts are supported by the right internal/external marketing processes. Meredith helps forge strategic relationships for clients with potential investors, partnerships, etc., via our vast global network. Internally, she oversees growth strategies for Nourie Group’s Philadelphia office. Meredith brings a unique combination of skill sets to her role compiled from a diverse background crossing many markets and functionalities.

Meredith is a graduate of Widener University with a degree in Business.

 
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JEFF THACHER
Digital Strategist

Jeff brings decades of experience in multimedia production, graphic design, and web implementation to Nourie Group, helping clients move more confidently through the modern digital landscape. His mastery of design, the digital ecosystem, and creative dynamic web content, including podcasts and video, enable our business development strategies to flow naturally when presenting in person and on social media, and motivate audiences to take action. Jeff's also a multi-instrumental professional musician (see www.rockapella.com) and business owner, and his highly creative collaborations have been seen & heard by millions across the online, print, broadcasting, music, and video worlds, which now all increasingly intersect.

Jeff is a graduate of Berklee College of Music.

 
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FRED PFAFF
Content Advisor

Fred started as a feature writer and editor of business magazines (ADWEEK, Food & Beverage Marketing, Inside Media), where his hallmark was insightful features on industry developments that news reporters missed. He moved on to business marketing in 1993, and has since helped more than 70 companies stake territory at the forefront of their industries through a combination of provocative articles, visionary presentations and meaningful news. Among other highlights, he defined the social marketing genre for The Huffington Post; made Reader’s Digest the architect of a new media measurement; established the Video Advertising Bureau as a beacon in the advertising business; and showcased executive search consultants as industry authorities for Korn/Ferry, Ward Howell, Spencer Stuart and Christian & Timbers. Other notable clients have included Rosetta-Razorfish, Publishing Group of America, Exec-U-Net, Elite SEM, Merryck & Co., American Business Media, Advertiser Perceptions and AES Corporation.

Fred is a graduate of Dartmouth College and The Loomis Chaffee School. He is a director and former co-chairman of the board of Getting Out & Staying Out (www.gosonyc.org), a New York City anti-recidivism organization.

 

Denis Riney
Technology / Brand Strategy

Denis is a leading brand strategy expert with Van Deusen & Levitt, a branding firm that collaborates with Nourie Group. For over 20 years, he has been creating and launching brands from large enterprises to small start-ups, with a particular emphasis on technology, healthcare, financial and industrial companies. His clients have included Boston Scientific, CenterLight Health System, Dell, GE Aviation, IBM Global Services, Mayo Clinic, Merrill Lynch, Tata Consultancy Services, Rave Wireless, Symantec, Tivoli Systems (now part of IBM), and many others. Denis held leadership positions at Prophet, FutureBrand (as their CMO), Enterprise IG (now Brand Union), Brandlogic, and Siegel & Gale. Earlier in his career, he was a director at Gartner, Inc., where he served IT vendors such as IBM, AT&T, HP, Xerox and others. He a sought after thought leader from top-tier and trade media and also a contributor to Strategic Planning for High-Technology Businesses, rated one of the 10 best business books by Stanford University, and Harvard Business School’s The Landscape of Integrated Reporting (2010), an e-book compiled by Dr. Robert Eccles.

Denis graduated with a B.S. from Fordham University and an M.B.A. from Columbia University.

 
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DAVID PARO
Sports & Entertainment / Marketing

Industry veteran David Paro has been navigating brands like McDonald’s, NASCAR, and Pepsi for over 20 years. First hired out of college at ProServ, then onto Frankel, David then joined Van Wagner Sports and Entertainment in 2014 to expand its consulting business. While there, he built on a division represented by the likes of Pepsi, Sanofi, York and MetLife, which accounted for 15% percent of company revenue. Prior to Van Wagner, David ran his own firm for ten years. Previously, David spent several years at SFX/Clear Channel and then four years as director of U.S. sports alliances at McDonald’s.

David is a graduate of Wake Forest University.

 
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CHASEY ALLEN
Healthcare / Social Media Strategist

Chasey Allen specializes in marketing strategy, social media execution, and project management. She has worked in the sales & marketing departments at major corporations like Medsite and thus WebMD since they acquired Medsite. The acquisition has enabled WebMD to provide its pharmaceutical and biotechnology customers with an expanded set of online solutions to increase sales and marketing efficiencies, and complement their direct physician detailing efforts. In addition to corporate marketing, she has experience working with start-ups and foundations. Chasey began her career at Random House Publishing.

Chasey is a graduate of Colby College.